Creation of HTML Emails with Adobe Dreamweaver/Photoshop

  • Duration
  • 1 day
  • Cost
  • £220.00 per delegate + VAT.
  • Dates
  • 17th Sep 2010
  • 23rd Feb 2011
  • 14th Jul 2011
  • 1st Nov 2011
  • Venue
  • The New Technology Institute in Birmingham City Centre.
  • Exam
  • N/A

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  • Course Code
  • HTML

Introduction

Until recently text-based email was the most popular way to communicate, however with the advent of HTML email you can now create and send a message that is much more visually appealing and when designed and built correctly will affect the reader’s ability to process, enjoy and respond to the content. HTML emails are now often used as a valuable tool in email marketing campaigns.

This course will use two industry-standard tools, Dreamweaver CS4 for the HTML and layout and Photoshop CS4 for the creation of optimized graphics and images. The combination of the two programmes will enable you to design and build professional HTML emails and e-shots.

Who should attend?

Course Content

    How do HTML emails work?

  • The ‘bigger picture’ – webmail and email clients
  • Examples of HTML emails and e-shots
  • Enabling your HTML email to be displayed correctly
  • Building a user friendly HTML email
  • Distribution of HTML emails

    • Dreamweaver CS4 overview

  • Introducing Dreamweaver CS4
  • Learning the interface
  • Dreamweaver Photoshop workflow

    • Photoshop CS4 overview

  • Introducing Photoshop CS4
  • Learning the interface
  • Photoshop Dreamweaver workflow

    • HTML code

  • Understanding HTML code
  • Viewing examples of HTML code
  • Specific HTML email requirements
  • Basic HTML exercises

    • Getting Started

  • The research process - understanding your readers
  • The design process – effective layout
  • HTML email best practices
  • Email marketing tips

    • Basic Page Creation

  • Create a new basic HTML page
  • Add and format text content
  • Insert graphics and images
  • Test and preview the page

    • Page Layout with Tables

  • Overview of tables
  • Designing a page layout with tables
  • Creating table structures
  • Modifying and nesting tables
  • Formatting text, images and data in tables

    • Links

  • Understanding links
  • Creating links
  • Creating email links

    • Working with Graphics and Images

  • Overview of web-based image creation
  • Sourcing, editing and optimizing images
  • Creating and manipulating graphics
  • Creating hotspot links
  • Creating image spacers

    • Testing

  • Testing your HTML email
  • Uploading your HTML and images

    • Distribution and Delivery

  • Options – Email service providers
  • Plain-text alternative version
  • Creating a mailing list
  • Managing subscribers
  • Scheduling and when to send
  • Tracking, click-through’s, bounces and reports
  • Anti-spam techniques

What you will learn

  • How to quickly and easily design and build an effective HTML email.
  • Learn the specific display requirements for webmail and email clients.
  • Understand the various distribution options.

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